myFaro strengthens foundations for future-focused growth
The digital transformation in financial advisory is accelerating. Financial advisors – whether brokers, accountants, or family officers – expect increasingly more from the tools that support them in their role as trusted advisors. This shift is driven by client demand, as digital service has become the norm.
To optimally support this evolution, myFaro’s shareholding was recently fully transferred to B-Sure. This strategic step was taken in mutual agreement and with the full confidence of Callant Financieel Advies, which will remain connected to the platform as both a client and ambassador.
Strengthened leadership
The revised shareholder structure allows myFaro to further grow as an independent player with a clear long-term vision. Operational leadership of myFaro is now in the hands of Michelle Bovy, who stepped down as CEO of B-Sure to focus fully on the further development of myFaro.
With her extensive experience as a family officer and her expertise in pension and wealth planning, she forms the vital link between technology, regulation, and advisory practice.
“Independent advisors are often the trusted confidants of families across multiple generations. They deserve access to high-performing tools, insights, and economies of scale to continue fulfilling that role effectively and with a client-first approach.” – Michelle Bovy
One central infrastructure for professional advice
myFaro is not a traditional insurtech or CRM.
The platform functions as an ERP system for financial advisory – a digital infrastructure layer that enables advisors to structure processes, centralize data, and remain compliant, without compromising on customization or client focus.
The strength of myFaro lies in the combination of:
Looking ahead
The next development phase of myFaro focuses on further strengthening support for financial professionals in an increasingly complex, regulated, and digital environment.
With this structural change and renewed focus, we aim not only to guarantee continuity but above all to enhance our impact – for both our users and their clients.
📩 For more information or collaboration: info@myfaro.be
🌐 Visit: www.myfaro.be
